Product design leader blending strategy and hands-on craft expertise to create products, teams, and experiences that deliver outsized business impact.
Leading Design Through Impact
Etsy
$214M
Incremental Revenue¹
Etsy
$1B
Incremental GMS²
Etsy
46M
Buyers³
Etsy
2.7M
Sellers⁴
Etsy
44
Reports
Etsy
83%
Employee Engagement⁵
Etsy
1%
Baymard Ranking⁶
Etsy
27%
Experimentation Win Rate⁷
Impact delivered during my tenure as Etsy’s Interim Head of Product Design (2019–'20), unless otherwise noted.
1. Representing +35.6% year-over-year revenue growth.
2. Representing +26.5% year-over-year Gross Merchandise Sales (GMS) growth.
3. Representing +15% year-over-year Active Buyer growth.
4. Representing +28.6% year-over-year Active Seller growth.
5. As measured by Culture Amp, placing Etsy’s Product Design organization in the top 16% of New Tech companies and 11 points above the industry median (72%).
6. Baymard Top 1% UX Performance, awarded in 2023 to Etsy Checkout during my tenure as Design Lead for Etsy Payments.
7. As Design Lead for Etsy Payments, I maintained a 27% experiment success rate, nearly double the industry average (15%) and nearly triple Etsy’s average across product squads (10%).
Leading Etsy’s Product Revolution
Agile
Change Management
Design-led Transformation
How I transformed Etsy’s Product Organization—eliminating inefficiencies, accelerating velocity, and aligning squads around customer impact—to redefine how products are built at scale.
$5B
2-YEAR GMS GROWTH
$818M
2-YEAR REVENUE GROWTH
120%
EXPERIMENT VELOCITY GROWTH
Shaping the Future of Etsy Payments
Strategy
Product Vision
Design Leadership
Defining a long-term strategy and product vision to enhance trust, security, and scalability—ensuring Etsy’s payments ecosystem could support the company’s rapid growth.
2
IN-YEAR PRODUCT
LAUNCHES
8.4%
1-YEAR SELLER SALES GROWTH
$16M
1-YEAR REVENUE GROWTH
Optimizing Etsy’s Checkout: One Experiment at a Time
Product Discovery
Experimentation
Design Lead Role
A series of small, data-driven improvements unlocked millions in incremental GMS—proving that relentless iteration, not sweeping redesigns, drives the biggest wins.
0.07%
CONVERSION RATE GROWTH
0.18%
AVERAGE CONVERTING BROWSER VISIT GROWTH
$6M
GMS GROWTH
Leading Design Through People
Organizational Leadership
Design Facilitation
Etsy
Product Vision
Etsy
Organizational Strategy
doing it with others (d.i.w.o.)
Making
My why?
What is your purpose in life? Pablo Picasso famously said, «The meaning of life is to find your gift. The purpose of life is to give it away.» For me, that gift is design—a practice I’ve shaped over two decades into a philosophy and body of work. Mastering design has been my lifelong pursuit. But now I’m committed to helping others grow, achieve their aspirations, and create their best work through leadership. I’ve had the privilege of learning from the greatest design leaders in our industry and working alongside the brightest designers in the field. These experiences shape how I practice design and have taught me essential lessons that I enjoy sharing with those I’m privileged to lead.
Ikigai is a Japanese concept that means «a reason for being.» It represents the intersection of what you love, what you’re good at, what the world needs, and what you can be paid for. When all four align, ikigai—visualized in the diagram above—emerges as a deep sense of purpose. For me, product design is where I’ve derived the greatest sense of purpose in my career.